Online Business Training: Branding & Marketing for Business

Join award-winning brand strategist and leading marketing CEO Neil Stephen of ‘This Is Marketing,’ for a two-part, online session. Neil will explore the power and importance of building your brand while unlocking the mystery that surrounds building a marketing strategy that fits the business you are trying to grow. This would be part 2 of the session.

In Part 2, “Marketing Strategy: Making Something from Nothing,” you’ll learn how to begin building your marketing strategy. The session will cover:

• What a marketing strategy is (and why you need one)
• Determining the size and type of strategy you need
• How to set a marketing budget
• The role of research and outreach
• Building the actual strategy

To attend, you must:

• Be an ISANS business client
• Have a Canadian Language Benchmark (CLB) level of 5+