Branding for Impact: Build, Define, Launch

Are you struggling to stand out in a crowded marketplace? This session will guide you in crafting a brand that effectively connects with and converts your audience. You will learn how to define your mission, identify your target audience, and build a strong brand identity.

Join guest speaker Muge Avci, an award-winning marketer with over 14 years of experience in the Consumer Goods and IT sectors. By the end of the session, you will leave with a clear strategy to confidently launch and grow your brand.

At this session, you will learn about:

• Why branding matters
• Creating the bones of branding (Mission & Values, Audience, Brand’s Story & Identity)
• Market Segmentation
• Buyer Personas & Value Proposition
• Defining Brand Identity (Brand Personality, Messaging Style, Audience Personas, Visual Identity, Color Psychology)
• Preparing Your Brand to Launch

To attend this session, you must:

• Be an ISANS business client
• Have a Canadian Language Benchmark (CLB) level of 5+
• Register, by getting a confirmation, post sending an email to business@isans.ca